5 Tips for Effective Brainstorming

Overview:

Brainstorming is a well-known group technique for surfacing ideas. Many organizations rely on brainstorming for innovation. They seldom recognize they’re probably falling into common traps that dramatically diminish brainstorming’s effectiveness. This informative session reveals these traps and offers tips for avoiding them and thus maximizing brainstorming’s benefits.  

Why you should Attend:

Brainstorming is a widely-used and highly-regarded data elicitation and analysis technique. Many rely on it to foster innovation. Part of its appeal is that it seems simple to do. That’s misleading and fails to recognize common brainstorming pitfalls that often diminish its effectiveness. Their damage is even greater because participants seldom are aware how much the pitfalls impact their results. This informative session reveals these risks and suggests five tips for avoiding them and thereby maximizing brainstorming’s benefits.

Areas Covered in the Session:

• What is-and is not-brainstorming
• Brainstorming’s advantages and common uses
• Basic brainstorming procedure
• Well-recognized traps that commonly impact effectiveness
• Unrecognized traps that even further diminish brainstorming’s value
• Double whammy impact of not recognizing reduced effectiveness
• Easy tips to avoid recognized traps
• More difficult but more important tips to counter the harder traps
• Making better brainstorming happen

Who Will Benefit:

• Business
• Product
• Marketing
• Project Professionals
• Managers
• Analysts
• Designers
• Facilitators
• Developers