AI in Marketing: How to Scale Content & Drive Growth in the Age of AI
Kathryn E. Strachan Overview:
This session will explore how AI is transforming content marketing and what businesses need to do to stay ahead. Attendees will gain insights into AI-driven tools, real-world applications, and how to combine AI with human creativity to scale content production, optimize performance, and drive measurable growth.
Why you should Attend:
"Is AI a threat to your job or a tool to supercharge your marketing?"
AI is no longer a futuristic concept-it’s here, and it’s changing the marketing landscape. If you're not leveraging AI, you're already behind. This session will help you understand how to stay competitive by integrating AI into your content marketing strategy while avoiding common pitfalls.
Areas Covered in the Session:
- How AI is reshaping content creation and distribution
- AI tools for SEO, personalization, and marketing automation
- The balance between AI efficiency and human creativity
- Real-world case studies of AI-driven content success
- Future trends: Where AI in marketing is headed
Who Will Benefit:
- Marketing Directors
- Business Analysts
- Content Strategists
- CMOs
- Project Managers
Speaker Profile
Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe