Building Your Personal Brand

Overview:

This session will guide you through the fundamentals of personal branding, helping you create a brand that reflects your expertise, values, and career goals. You’ll learn how to position yourself effectively, craft compelling content, and build an engaged audience across LinkedIn and beyond.

Why you should Attend:

• “I don’t know how to position myself online” 
• “I struggle with confidence in sharing my expertise” 
• “I want to build a strong reputation, but I don’t know where to start” 

If any of these sound familiar, this session is for you. Your personal brand is your competitive advantage-and when built intentionally, it can help you attract new clients, job offers, speaking engagements, and industry recognition.

Areas Covered in the Session:

• What is personal branding & why does it matter?
• Defining your unique value proposition - identifying your niche and expertise
• How to craft your brand narrative & tell your story 
• Building an engaging LinkedIn presence - optimizing your profile & content strategy 
• Leveraging content to establish credibility & thought leadership 
• Networking & visibility strategies - making connections that count
• Speaking, PR, and other ways to amplify your brand 
• Common branding mistakes & how to avoid them

Who Will Benefit:

• Entrepreneurs & Business Owners 
• Marketing & Sales Professionals 
• Executives & Senior Leaders 
• Thought Leaders & Industry Experts
• Freelancers & Consultants 
• Job Seekers & Career Changers