Creating a Content Strategy for LinkedIn

Overview:

This session will guide you through creating a LinkedIn content strategy that works for you. You’ll learn how to identify your content pillars, create engaging posts, and develop a system to maintain consistency without feeling overwhelmed. 

Why you should Attend:

• “I don’t know what to post” 
• “I post, but I don’t get engagement” 
• “I don’t have time to create content consistently” 

If any of these resonate with you, this session is for you. Content is the currency of LinkedIn, and with the right strategy, you can consistently create posts that attract attention, start conversations, and build your credibility-without spending hours every day

Areas Covered in the Session:

• The 5 pillars of a strong LinkedIn content strategy 
• How to define your audience and content themes 
• Content formats: Text posts, carousels, videos, and LinkedIn articles
• How to write posts that spark engagement 
• The role of storytelling and authenticity in content creation 
• How often to post and what times work best 
• Content batching & repurposing to maximize efficiency 
• Measuring success: LinkedIn analytics and optimization tips

Who Will Benefit:

• Entrepreneurs & Founders 
• Marketing & Sales Professionals 
• Executives & Senior Leaders 
• Thought Leaders & Industry Experts 
• HR & Talent Professionals 
• Career Changers & Job Seekers