Creating an SEO Content Strategy & Conducting Keyword Research

Overview:

This session will provide a step-by-step approach to building an SEO content strategy that aligns with search intent and business goals. You’ll learn how to find the right keywords, structure content for search engines, and optimize your strategy to ensure long-term success. 

Why you should Attend:

• “I don’t know what keywords to target” 
• “My content isn’t ranking on Google” 
• “SEO is overwhelming, and I don’t know where to start” 

If any of these sound familiar, this session is for you. SEO isn’t just about algorithms-it’s about understanding your audience. With the right strategy, you can create content that ranks, attracts the right visitors, and drives real business results.

Areas Covered in the Session:

• SEO fundamentals: How search engines work and why SEO matters 
• How to develop an SEO content strategy that drives organic traffic 
• Keyword research essentials: Finding high-value keywords that align with business goals
• Search intent: Understanding what your audience is actually looking for 
• Tools for keyword research: Google Keyword Planner, Ahrefs, Semrush, and more 
• On-page SEO best practices: Optimizing content for search rankings 
• Content formats that perform well in search results
• Tracking success: Measuring SEO performance and making data-driven improvements

Who Will Benefit:

• Content Marketers & SEO Specialists 
• Entrepreneurs & Founders 
• Marketing & Growth Professionals 
• Bloggers & Content Creators 
• Digital Strategists & Business Owners 
• Web Developers & UX Designers