Overview:
This session will provide a step-by-step framework for developing an effective marketing strategy in 2025. From understanding market trends to leveraging data-driven decision-making, attendees will walk away with actionable insights to future-proof their marketing plans. We will cover essential components such as customer segmentation, content marketing, digital advertising, and performance measurement to ensure attendees leave with a clear and adaptable strategy.
Why you should Attend:
In an era where digital transformation is accelerating, failing to develop a proactive marketing strategy can leave your business vulnerable to market fluctuations, missed opportunities, and wasted resources. Without a clear, data-driven roadmap, brands risk being overshadowed by competitors who are more agile and strategic. This session provides a structured approach to crafting a results-driven marketing strategy tailored for 2025, helping you gain a competitive edge.
Areas Covered in the Session:
Who Will Benefit:
Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe