Designing a Strategic Plan for a Meeting or Convention

Overview:

In today’s competitive and highly regulated business environment, meetings and events must deliver measurable value. This 60-minute session provides a high-level overview of strategic meeting planning, focusing on how to align meetings with business goals, justify expenditures, and demonstrate ROI. You’ll gain insights into the key components of a long-range action plan, helping you ensure that every meeting supports your organization’s objectives while maximizing efficiency and accountability.

Why should you Attend:

Worried, your meetings and events don’t deliver real business value? Unsure how to justify expenditures in an era of tight budgets, increased competition, and strict corporate oversight? Don’t let ineffective planning drain resources or put your organization at risk. This session will show you how to develop a strategic meeting plan-a long-range action plan that aligns meetings with business goals, ensures accountability, and maximizes ROI in today’s fast-paced, results-driven environment."

Areas Covered in the Session:

• The Purpose of a Strategic Meeting Plan: Understand why a long-range action plan is critical for aligning meetings with business objectives
• Aligning Meetings with Business Goals: Learn how to connect meetings and events to organizational strategies for measurable impact
• Justifying Meeting Expenditures: Discover strategies to demonstrate ROI and prove the business value of meetings in a budget-conscious environment
• Navigating Regulatory and Corporate Oversight: Gain insights on meeting compliance standards and accountability measures in today’s business climate

Who Will Benefit:

• Executives
• Directors
• Meeting/Event Planners