GenAI with ROI: Guide to Business Value with AI
Julia Bardmesser Overview:
GenAI with ROI: Guide to Business Value with AI is a strategy-first, business-grounded webinar that helps you cut through GenAI hype and focus on what actually works.
We’ll explore:
- How data maturity defines what kind of AI you can realistically deploy
- The AI Value Pyramid: a practical framework to build AI value step by step
- How to identify use cases that tie directly to business outcomes
- How to align data, analytics, and AI capabilities for long-term impact
- Real-world lessons from companies who’ve gone from pilots to results
Whether you’re just starting out or scaling GenAI across the enterprise, this session gives you the clarity and structure to do it right.
Why you should Attend:
Chasing GenAI without a data foundation? You’re gambling, not investing.
Most GenAI pilots fail because the organization skips the groundwork—like data quality, governance, and capability alignment. Without clear use cases and a maturity-aware roadmap, you risk wasting time, money, and credibility. This session will help you evaluate where you are, where GenAI fits in, and how to climb the AI Value Pyramid to get to actual ROI.
Areas Covered in the Session:
- Why GenAI is just one layer of the AI Value Pyramid
- How your current data maturity limits or enables AI outcomes
- Mapping GenAI use cases to business goals: growth, efficiency, risk
- Evaluating AI readiness: people, process, technology
- What sustainable GenAI success looks like—and what kills it
- Practical first steps: what to do today to make GenAI real
Who Will Benefit:
- Chief Data Officers (CDO)
- Chief Analytics Officers (CAO)
- Chief Information Officers (CIO)
- Chief Technology Officers (CTO)
- Heads of Strategy, Innovation, or Digital Transformation
- AI/ML and Data Science Leaders
- Product, Risk, and Strategy Executives
- Business stakeholders tasked with "doing something with AI"
Speaker Profile
Julia Bardmesser is the CEO of Data4Real, LLC, where she helps organizations maximize value of their data and analytics assets through advisory services, training, and transformation consulting.
She is a published author, an Adjunct Professor at the NYU Stern School of Business and she serves as a Board Advisor to several startups.
A recognized thought leader in data-driven digital transformation, Julia brings over 25 years of experience in building both technology and business capabilities that enable growth, innovation, and agility. She has led major transformational programs at top-tier financial services companies, including Voya Financial, Deutsche Bank, Citi, FINRA, and Freddie Mac.
Julia is a sought-after speaker and mentor, and her work has earned her wide recognition across the industry. She was named to Engatica’s 2023 list of the World’s Top 200 Business and Technology Innovators, received the 2022 WLDA Changemaker in AI award, and has appeared on CDO Magazine’s Global Data Power Women list three years in a row. In addition, she was named a Top 150 Business Transformation Leader by Constellation Research in 2019 and was recognized as the Best Data Management Practitioner by A-Team Insight in 2017.