Networking 101: Building Your Network Online & Off

This session aims to help professionals build and maintain meaningful connections through practical strategies for networking online and offline. It covers engaging on LinkedIn, attending events purposefully, and nurturing relationships for long-term career growth. It emphasizes strategy over luck and personality.
Thursday, July 24, 2025
Time: 10:00 AM PDT | 01:00 PM EDT
Duration: 60 Minutes
IMG Kathryn E. Strachan
Id: 90544
Live
Session
$119.00
Single Attendee
$249.00
Group Attendees
Recorded
Session
$159.00
Single Attendee
$359.00
Group Attendees
Combo
Live+Recorded
$249.00
Single Attendee
$549.00
Group Attendees

Overview:

Networking is an essential skill, yet many professionals struggle to build and maintain meaningful connections. This session will cover practical strategies for networking both online and offline, including how to engage effectively on LinkedIn, attend events with purpose, and nurture relationships for long-term career growth.

Why you should Attend:

“Networking feels awkward.” “I don’t know what to say.” “I don’t have the right connections.” If any of these thoughts have crossed your mind, you’re not alone. Effective networking isn’t about luck or personality-it’s about strategy. This session will help you overcome hesitation, build confidence, and create a powerful network that supports your professional growth, whether online or in-person.

Areas Covered in the Session:

  • The art of networking: Building genuine connections, not just contacts
  • Overcoming networking anxiety and imposter syndrome
  • LinkedIn strategies: Optimizing your profile, engaging meaningfully, and leveraging personal branding 
  • How to start conversations and keep them going 
  • Maximizing value from conferences, events, and networking groups
  • Follow-up strategies to turn introductions into lasting relationships
  • The power of mentorship and sponsorship in networking

Who Will Benefit:

  • Entrepreneurs & Founders  
  • Marketing & Sales Professionals  
  • Executives & Senior Leaders
  • Business Development & Partnerships Teams
  • Early to Mid-Career Professionals 
  • Freelancers & Consultants

Speaker Profile

Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe