Scaling Strategically: Understanding the Fractional Model

This session explores the efficient use of fractional executives in businesses, discussing its advantages, selection and integration, and best practices for success.
Thursday, August 28, 2025
Time: 10:00 AM PDT | 01:00 PM EDT
Duration: 90 Minutes
IMG Kathryn E. Strachan
Id: 90546
Live
Session
$119.00
Single Attendee
$249.00
Group Attendees
Recorded
Session
$159.00
Single Attendee
$359.00
Group Attendees
Combo
Live+Recorded
$249.00
Single Attendee
$549.00
Group Attendees

Overview:

This session provides an in-depth look at how businesses can scale efficiently by leveraging fractional executives. Attendees will gain insights into the advantages of the fractional model, how to select and integrate fractional leaders, and best practices for ensuring success.

Why you should Attend:

  • Full-time executive hires can be costly and inefficient for scaling businesses
  • The fractional model provides flexibility and access to high-level expertise
  • Learn best practices for integrating fractional leaders into your business

Areas Covered in the Session:

  • What is the fractional model? 
  • Benefits of hiring fractional executives 
  • When and how to implement fractional leadership 
  • Case studies of successful fractional models 
  • Managing expectations and performance

Who Will Benefit:

  • Business Owners 
  • Startup Founders 
  • CEOs & CMOs 
  • HR Leaders 
  • Investors

Speaker Profile

Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe