Understanding the LinkedIn Algorithm & Getting the Most From Your Online Presence

Overview:

This session will demystify the LinkedIn algorithm and teach you how to create high-impact content that reaches the right audience. You’ll learn practical strategies for engagement, content creation, and profile optimization to ensure your LinkedIn presence works for you-whether you’re growing your business, seeking career opportunities, or building thought leadership.

Why you should Attend:

• “My posts don’t get seen” 
• “I don’t know what to post” 
• “I’m not sure how LinkedIn can actually help me” 

If any of these sound familiar, this session is for you. LinkedIn is more than just a job board-it’s a powerful personal branding and business tool. Understanding its algorithm can transform your online presence, expand your reach, and open doors to new opportunities.

Areas Covered in the Session:

• How the LinkedIn algorithm works - what boosts (or kills) visibility
• Creating high-performing content - what to post, when to post, and how to engage 
• The role of engagement - how likes, comments, and shares impact reach 
• Optimizing your LinkedIn profile - standing out in searches and attracting connections 
• The power of LinkedIn’s Creator Mode & newsletters 
• Using LinkedIn for networking - building relationships and growing influence 
• Common LinkedIn mistakes and how to avoid them

Who Will Benefit:

• Entrepreneurs & Business Owners 
• Marketing & Sales Professionals 
• Executives & Senior Leaders 
• Thought Leaders & Industry Experts 
• HR & Talent Professionals 
• Career Changers & Job Seekers